Discuss the role of marketing and the marketing department of tesco to Essay

Discuss the role of marketing and the marketing department of tesco to illustarte the points you make - Essay Example marketing department has to either seek new territories or new products or, most importantly, create new demand within an established market. Innovative ideas and affirmative action can generate new demand even for existing products. Initiatives like consumer loan schemes in association with banks, discounts, incentives, gift schemes, limited time offers and targeted promotion are the forte of marketing departments. Thus marketing plays a crucial role in any organisation. The famous four Ps (product-price-packaging-promotion) together with distribution and service form the tools of a marketing department. For successful marketing, it is necessary to understand the customer preferences for products, distribution logistics and strengths of competition. Customer preferences depend upon price, packaging and promotion. In all these matters, the marketing department has a vital role as it acts as the communication bridge between the customers’ preferences and the company. It also constantly monitors distributor / retailer activity, their inputs regarding customers feedback on product quality, price and attractiveness. While these activities keep the marketing department on its toes all the time, there is the ever-present threat of newer products and newer players entering the market, taking away customers on the one hand and the demands of management for improved performance on the other. Within the allotted budget, marketing department has to maint ain the existing market share and take actions for garnering new customers or entering new territories. These activities form the ‘challenging role’ for any marketing department. ‘Customer is the king’ is the marketing mantra and the efficiency with which he is serviced will determine an organisation’s success or failure. offering a basic product with variations in features, quality and packaging in order to service different customer segments. Obviously, this is intricately related to

Budget Management Article Example | Topics and Well Written Essays - 250 words

Budget Management - Article Example s and challenges in the wake of the budget management realms would entirely focus on how well I shape up the different avenues of growth and development within the community college and how well my role has been defined as per the budget considerations. The benefits that would be gained out of the budgetary discussions are manifolds. The administration would know in an adequate manner where the finances are being spent and who is liable for these costs (Wiersma, 2011). The staff would know how much is being used for what activity or task. The faculty would know what to expect out of the entire budget allocation debates and what their share would be, and the institution would know what kind of attention it is being given at the hands of the stakeholders in the long range scheme of things. A greater role of success would therefore be achieved if my incorporation is made mandatory and this is what I will bank upon in the coming

Foreign Exchange Service of Bank Asia Limited Essay Example for Free

Foreign Exchange Service of Bank Asia Limited Essay 1. Introduction The banking sector in Bangladesh comprises of four categories of scheduled banks. These are, nationalized commercial banks (NCBs), government owned development finance institutions (DFIs), private commercial banks (PCBs) and foreign commercial banks (FCBs). Performance of these banking sectors under CAMEL framework, which involves analysis, and evaluation of the five crucial dimensions of banking operations, the five indicators used in the rating system are (I) Capital adequacy (ii) Asset quality (iii) Management soundness (iv) Earnings and (v) Liquidity. In addition, foreign Exchange Service is one of the major considering factors regarding these indicators. The bank acts as a media for the system of foreign exchange policy. The principles of foreign exchange service involve the entire system, the media used, and the monetary unit. According to Mr. H.E. EVITT Foreign Exchange is that section of economic science which deals with the means and methods by which right to wealth in one countrys currency is converted into rights to wealth in terms of another countrys currency. So bank should be aware about this section for the overall development of the economy. 2. Background of the study An internship program’s necessity is originated for implementing the theoretical knowledge in particle field. Therefore, internship program is included in BBA program. The goal of this report is to identify the contribution and the effect of foreign exchange service in Bank’s net profit. 1.3 Rational Of the Study The rational of the study is to know more about the course in practical life. This study also helped me to know the banking system. From this study I learned about the different functions in the bank like offering online banking, pay order, foreign remittance, foreign trade, investment etc. I also learned how the banks perform these functions, what problems they face, and their benefit in offering different services to their clients. Then I was assigned in foreign trade department, so I have learned about L/C Files, register and over all L/C mechanism. In this section, how they provide their services to the clients I have also learned about it. As a student of Finance, it is very important for me to acquire proper knowledge in this course to get better result in the future. 1.4 Objectives of the Study 1) The prime objective of the study is to understand various functions of Banks. I tried to evaluate the present condition of the banks. 2) To know about various products services of this bank, and to know about the banking terms as well as habituate with banking environment. 3) To know how they find out the risk of the foreign trade. 4) To know how they identify these types of risk and minimize them. 1.5 Methodology of the study For preparing the report, I followed the following steps: âž ¢ Primary Information: First, I collected data about the Foreign – Exchange Service in Bank Asia ltd. MCB Dikusha Branch by tenting to personnel working in the bank. âž ¢ Secondary Information: Then in the second stage, I analyzed the collected data, working in Foreign Trade Department. Again, †¢ Personal Observation †¢ File Finding †¢ Annual Reports of BAL †¢ Articles of BIOM helped to prepare this report. 1.6 Limitations of the Study Not all the information of a Bank can be disclosed. It is very much essential for a bank to provide security to the customer. So the perfect information might not be shown in all places. The Employees of the Bank are also very busy. Therefore, the employees of the bank do not have enough time to provide me help regarding preparing report. Therefore, it was very hard for me to collect the data and bring out the proper information in order to make report look good. I had to go through many obstacles in order to make it presentable. 1.7 Scope of the Report The scopes of the report are as follows: †¢ The report would help the top management to identify the key areas of weakness and strength in foreign exchange service. †¢ The scope of the study is based on brief description of BAL has been furnished. †¢ The study may help top management in planning and decision making regarding foreign exchange service. CHAPTER 2: AN OVERVIEW OF THE PRINCIPAL ACTIVITIES OF â€Å"BANK ASIA LIMITED† 2.1 OVER VIEW OF BANK ASIA LIMITED: Bank Asia Limited (Ltd) has been launched by a group of successful entrepreneurs with recognized standing in the society. The paid up capital of the Bank is 1395 million. The management of the Bank consists of a team led by senior bankers with decades of experience in national and international markets. The senior management team is ably supported by a group of professionals many of whom have exposure in the international market. Bank Asia Limited is one of the third generation private commercial banks (PCBs), incorporated in Bangladesh on 28 September 1999 as a public limited company under the Companies Act 1994, and governed by the Banking Companies Act 1991. The Bank went for public issue of its shares on 23 September 2003 and its shares are listed with Dhaka Stock Exchange Ltd and Chittagong Stock Exchange Ltd. Bank Asia Limited acquired the business of Bank of Nova Scotia (incorporated in Canada), Dhaka, in the year 2001 and at the beginning of the year 2002, the Bank also acquired the Bangladesh operations of Muslim Commercial Bank Limited (MCBL), a bank incorporated in Pakistan, having two branches at Dhaka and Chittagong and one booth at Dhaka. In taking over the Bangladesh operations, all assets and certain specific liabilities of MCBL were taken over by Bank Asia Limited at book values. Within a short span of time Bank Asia Ltd has established itself as one of the fast growing local private banks. It has at present a network of Thirty three branches serving many of the leading corporate houses and is gradually moving towards retail banking. Another significant delivery channel is its own as well as shared ATM Network. Bank Asia has a network of 25 ATMs out of which 6 it owns. The other 19 ATMs are shared through ETN with eleven other banks. Since its humble beginning in 1999, it set milestone by acquiring the business operations of the Bank of Nova Scotia in Dhaka, first in the banking history of Bangladesh. It again repeated the performance by acquiring the Bangladesh operations of Muslim Commercial Bank Ltd. (MCB), a Pakistani bank. In the year 2003 the Bank again came to the limelight with oversubscription of the Initial Public Offering of the shares of the Bank, which was a record (55 times) in our capital market’s history and its shares commands respectable premium. The asset and liability growth has been remarkable. By Dec 2007 the total asset of the Bank grew to Tk 38436 million, increase of almost 26% comparing to 2006. As of Dec 2007 deposits increased to Tk 30004 million, an increase of 19% over that of 2006, and Loans Advances reached Tk 28456 million, an increase of 28% over that of 2006. Bank Asia has been actively participating in the local money market as well as foreign currency market without exposing the Bank to vulnerable positions. The Bank’s investment in Treasury Bills and other securities went up noticeably opening up opportunities for enhancing income in the context of a regime of gradual interest rate decline. Bank Asia Ltd is maintaining its competitiveness by leveraging on its Online Banking Software and modern IT infrastructure. It is the pioneer amongst the local banks in introducing innovative products like SMS banking, and under the ATM Network the Stelar Online Banking software enables direct linking of a client’s account, without the requirement for a separate account. 2.2 VISION STATEMENT OF BANK ASIA LIMITED: Bank Asia’s vision is to have a poverty free Bangladesh in course of a generation in the new millennium, reflecting the national dream. Our vision is to build a society where human dignity and human rights receive the highest consideration along with reduction of poverty. 2.3 MISSION STATEMENT OF BANK ASIA LIMITED: To assist in bringing high quality service to our customers and to participate in the growth and expansion of our national economy. To set high standards of integrity and bring total satisfaction to our clients, shareholders and employees. To become the most sought after bank in the country, rendering technology driven innovative services by our dedicated team of professionals. 2.4 CAPITAL STRUCTURE: Banks generally do their business with other’s fund, so Bank Asia Ltd is not in exception. Bank Asia Ltd uses 24% equity and 75% Debt source of capital. The capital structure is following:

Role Suitability and Job Performance Research

Role Suitability and Job Performance Research Introduction Role suitability and job performance are two of the key elements studied and developed by occupational psychologists, and have frequently been discussed over an extended period of time. Job performance measures an individuals ability and results in their job, taking into account their ability to use initiative, their thoroughness in completing the tasks assigned to them and the effort they put into each. (Boshoff Arnolds, 1995) Role suitability is the governing attribute looked for in interviews and recruitment and measures the individual against criteria associated with successful application in a specific job role. When considering potential employees, it is vital for companies to ensure that they employ the most effective and efficient worker for the role, whilst also ensuring that the individual will be able to shoulder the responsibilities of the work the role entails. To achieve this, occupational psychologists are employed to advise in the recruitment process. They consider the individual differences that are vital in predicting ability and behaviour within a job role. Two main factors that are considered as the main indicators in job performance are personality type and general mental ability (GMA). General mental ability tests have been used for many years as a measure of potential job performance and validated research over an 80 year period has shown that the tests correlate with job performance measures across a large variety of job roles. (Outtz, 2002) GMA is most often referred to as intelligence, though differentiates from the intelligence normally spoken about by psychologists due to its lack of genetic potential. It is more accurately portrayed as an individuals ability to learn (Hunter Schmidt, 1996) Used as a general indicator of ability, it does not measure specific aptitudes that may be involved in a job, such as numerical aptitude or verbal aptitude. Personality is the other highly regarded indicator of performance in the workplace. Early reviews into the use of personality and job performance gave negative conclusions (eg. Guion Gottier, 1965, Reilly Warech, 1993). However, more recent research has evidenced suggestions that certain job-related criteria can be predicted through the testing of personality. One advantage that it has over cognitive ability testing is that it allows an element of fairness in selection choice, due to a lack of adverse impact on employees. Method Participants The experiment was carried out by joint honours psychology and counselling students from University of Wales Trinity St David Swansea. The participants were of mixed gender, all aged 18 and over. Each participant gave full written consent before taking part in the experiment. Design The experiment was of a correlational design, set to measure whether there were any correlational effects between personality type, in particular extroversion, and their abilities at scoring on a cognitive task. The statistical analysis was carried out using IBMs SPSS program (IBM, 2013). Descriptive statistics (means and standard deviations) will be used to analyse the results. Cronbach alpha coefficients was used to assess the internal consistency of the BFI-10 test. Finally Pearson product-moment correlation coefficients was used to examine the relationships between the variables. Procedure Each participant firstly completed a consent form, giving full written consent as to their participation within the study. The BFI-10 questionnaire was then issued to the participant, completed, then received and recorded by the experimenter. The Sales ability task was then issued to the participant, its two parts described, then completed by the participant. These papers were then collated by the experimenters and the data entered into SPSS, where the statistical analysis would be carried out. Materials The personality type was measured using the 10 question shortened version of the Big Five Personality inventory test, the BFI-10 (Rammstedt John, 2007) as this allows for an efficient and effective measurement of personality. This is measurable through a likert scale, with five steps ranging from 1= Strongly disagree to 5= Strongly agree. It measures levels of extroversion, agreeableness, openness to experience, conscientiousness and emotional stability with two items (questions) linked to each personality element. The cognitive ability task was measured through an adaptation of the National Sales Aptitude Test â„ ¢ as this is a validated and trusted indicator of ability in a sales environment. The test was adapted and designed to enable us to measure the following key elements of sales ability: Communication skills, persuasive ability, resilience, customer focus, relationship building, attention to detail, problem solving ability and listening skills. These are all important elements when considering somebodys potential sales ability. The test was made up of two sections, each graded differently. Section One was graded by a number value being given to each answer provided, whereas Section Two a point was given for each correct answer. IBMs SPSS software was used to carry out all statistical analysis. A consent and debrief form were also used to gain written acceptance of participation, and to debrief the participants following the experiment. Results All participants completed both scales. The mean score on the extroversion questionnaire was 6.47 with a range from 3-10 (SD = 2.11) and the mean score on the cognitive task was 58.8 with a range from 35-78 (SD = 10.75) In order to test the hypothesis that there is a positive association between increased levels of extroversion and cognitive ability in sales, the relationship between the two was explored using a correlational analysis. The results of a Pearson product-moment correlation indicated an insignificant weak negative correlation between the two variables (r = -.079, n = 40, p = >.05) with very little association being shown between the two variables (See Figure 1). The experimental hypothesis was therefore unsupported. Figure 1. Scatter-graph showing weak negative association between variables. Reference List Rammstedt, B., John, O. P. (2007). Measuring personality in one minute or less: A 10-item short version of the Big Five Inventory in English and German. Journal of Research in Personality,41(1), 203-212. IBM Corp. Released 2013. IBM SPSS Statistics for Windows, Version 22.0. Armonk, NY: IBM Corp. Boshoff, C. Arnolds, C. (1995) Some antecedents of employee commitment and their influence on job performance. South African journal of Business Management, 26(4), 125-135. Outtz, J.L., (2002) The role of cognitive ability tests in employment selection. Human Performance. 15(1/2), 161-171. Hunter, J.E., Schmidt, F.L., (1996). Intelligence and job performance: Economic and social implications. Psychology, Public Policy and Law, 2, 447-472. Guion, R.M., Gottier, R.F., (1965). Validity of personality measures in personnel selection. Personnel Psychology, 18, 135-164 Reilly, R.R., Warech, M.A., (1993). The validity and fairness of alternatives to cognitive tests. In C.C. Wing B.R. Gifford (Eds.), Policy issues in employment testing. (pp. 131-224) Norwell, MA: Kluwer Academic.

Why People Refuse To Use Internet Banking Information Technology Essay

Why People Refuse To Use Internet Banking Information Technology Essay Do you consider online banking in its current state to be secure. In your experience, what are the biggest mistakes that financial services providers and their customers make that expose them to security risks? The world is changing at a staggering rate and technology is considered to be the key driver for these changes around us (Papers4you.com, 2006). An analysis of technology and its uses show that it has permeated in almost every aspect of our life. Many activities are handled electronically due the acceptance of information technology at home as well as at workplace. Internet can be seen as a truly global phenomenon that has made time and distance irrelevant to many transactions. The transformation from the traditional banking towards e-banking has been a leap change. The evolution of electronic banking started from the use of automatic teller machines (ATM) and has passed through telephone banking, direct bill payment, electronic fund transfer and the revolutionary online banking. The future of electronic banking according to some is the acceptance of WAP enabled banking and interactive-TV banking. Online banking is the future of electronic financial transactions. The rise in the e-commerce and the use of internet in its facilitation along with the enhanced online security of transactions and sensitive information has been the core reasons for the penetration of online banking in everyday life (Papers4you.com, 2006). According to the latest official figures from the Office of National Statistics (ONS, 2006) indicate that subscriptions to the internet has grown more than 50% from 15 million in 2000 to 35 million in 2005 in the UK. It has also been estimated that 60% of the population in the UK use internet in their daily lives. Why people refuse to use internet banking? Today, there are still many internet users who refuse to do their banking online. Their main reason for not doing so is the lack of online banking security. One of the reasons why they feel insecure about banking online is because of misinformationà ¢Ã¢â€š ¬Ã‚ ¦.not knowing the correct information about internet security. A study from the University of Michigan by Atul Prakash looks at design flaws that many online banking sites have today. He concluded that they fail to protect users who dont know the basics about internet security. The study focussed on design flaws rather than actual software programming weaknesses. Website design flaws are decisions or assumptions that were made by the web developers when they designed the online banking website. For example, the developers assumed that online banking users were educated about internet security. In fact, the opposite is trueà ¢Ã¢â€š ¬Ã‚ ¦.many online banking users are uneducated about basic internet security. This assumption can be taken advantage of by unscrupulous hackers. Some of the design flaws of online banking security are: Being able to access the site by using insecure HTTP, Being redirected to an untrusted site, Low security password thresholds and e-mailing confidential data to users. These are all examples of website design flaws that can lead to confidential data being leaked! Strong Passwords: As far as user password information goes, many of the sites involved in the study dont require password restrictions for users. Having low quality passwords invite themselves to being disclosed by brute-force attacks. The study also noted that having a strong password does not protect against phishing sites and key loggers. Many banks find it to be just an inconvenience for their users to force strong passwords. The online banks claimed that by enforcing a three-strike  [1]  lockout policy when incorrectly typing in a password makes brute-force attacks on low quality passwords unrealistic. However, the study found that even when a three-strike lockout policy is enforced, it can be broken if low quality passwords are allowed. For example, if you use a password that is very weak like password, hackers can successfully use automated attacks to compromise your login. This is so, even if the online bank enforces a three strike policy. The design flaw here is that online banks have assumed that users will always use strong passwords. Online banks must not assume that some online users understand basic internet security and enforce the creation of strong passwords. Well designed online banking sites will enforce strong passwords by using JavaScript  [2]  to immediately test the passwords strength. If the password is not strong enough, the user will immediately be advised by an on-screen error message or a graphic. Click here to create a password and test whether it is a strong password. Hackers and intruders have an easier time figuring passwords out when they are not frequently changed. You must change your passwords regularly, especially for your online banking password. When you change your password, the hackers would have to start over again. Online banks with strong password security policies automatically enforce users to change their passwords periodically. Typically a password creation screen will appear and you will be asked to update your password twice. You will also need to know the old password. It is harder for hackers to figure out your password if you use a number of different charactersà ¢Ã¢â€š ¬Ã‚ ¦ especially if it is a combination of letters, numbers, and symbols found in your keyboard. Of course, it will be harder for you to remember the new password, so you have to make sure you memorize the combination. A useful tip: never use passwords that are codes like your birth date, spouses name, or other relevant information because your password can be deduced quickly and easily. These coded passwords are used by a lot of people, particularly in ATM machines and email passwords. By doing this, you simply make yourself a big target to hackers. Chain of Command: The University of Michigan study by Atul Prakash also mentions websites that break the chain of trust. Often time, bank websites will redirect you to other websites without notice. These sites may not be secured by using SSL  [3]  . Many times the certificates  [4]  used are not affiliated with the bank at all and there is no way for the user to tell if they are still on the banks website or not. This makes it hard for even knowledgeable users to know if they are on a phishing  [5]  siteà ¢Ã¢â€š ¬Ã‚ ¦ or not! Some online banking sites may present secure login options within an insecure webpage. While their online banking site may offer secure logins via SSL and HTTPS  [6]  , that same webpage may be available insecurely through a HTTP  [7]  version. While redirection to a secure page may occur, if the user had already entered in credential information under the insecure page, then their credentials are at risk of being compromised. While many sites exhibited 1 or 2 of the noted flaws, there were many on the list that didnt show any flaws and offered very good security. It also went on to note that some of the sites may have even fixed the flaws noted in the study at the time when the study was released. Online Banking: Tips for Doing It Safely With the increasing popularity of the Internet as a virtual marketplace, consumers and criminals alike have capitalized on this growing community. As a result the issue of Internet security has become one of great importance, especially when it comes to online banking. However, safe banking online is not as difficult as it may seem. It simply involves making the right choices. Here are some tips that will help ensure a safe banking experience on the Internet. First, make sure that the bank you choose is legitimate. If they do not have a branch you can visit locally, then you wont have the convenience of checking them out in person. In such cases, it is advisable to read pertinent information about the bank on its site. Most financial institutions will have an About Us tab where you can read more information about the bank and its history. You should even be able to the find name and address for the banks headquarters along with a toll free number you can use to speak with a live person. Second, be aware of criminals who put up fraudulent websites under a name or web address similar to that of a credible bank. Unfortunately, these undesirables have caused some trepidation when it comes to online banking. However, they can be fairly easy to spot and avoid. These sites are designed to trick you into entering their website and providing your personal information (i.e., social security number, account number, password). Be sure you have typed the appropriate web address for your bank before accessing your account online. This can be easily ensured by book marking your banks site or adding it to your favourites in your web browser. Doing this virtually guarantees you will visit the correct site in the future. Third, safeguard your private information. Thieves would love to get a hold of your credit card numbers, banking info, social security number and other private data. Review your banks security practices. This information is usually available on their website, but you should also be able contact the bank directly if necessary. Fourth, a secure online banking site will provide encryption  [8]  . In this process, private information is scrambled in order to prevent the wrong eyes from seeing it. Some web browsers will show an icon at the bottom of your screen that looks like a key or a lock. This icon indicates that your transaction is secure and your private information has been encrypted. Hackers and bad people are constantly attempting to crack into our online accounts and access everything from our email to our online banking records for nefarious purposes. How can you stop them from easily accessing your accounts? One very important step is to use highly secure passwords that arent easily guessed or cracked by their malicious software. Most of the time theyre after easy targets and will move on if your account cant be hacked quickly. Here are five tips to help you create secure passwords for your online accounts: Dont use names, dates, phone numbers, or addresses Dont use common words from the dictionary Use a mix of lowercase letters, uppercase letters, numbers, and special characters (such as! * % where possible) Make it at least 8 characters long (longer is better) Change it often (for online banking or hosting accounts, try every month) You may want to use an online random password generator. If youre worried that you may have trouble remembering all your secure online passwords, dont resort to using the same password at multiple sites or using passwords that arent secure! Instead, consider an option like RoboForm or RoboForm Online. You can also use Firefox as your browser (its free) and allow it to save your passwords. Just be sure to use a master password to secure your passwords file. You can find details about that at http://kb.mozillazine.org/Master_password Finally, make sure that you logout of the online banking site completely. When you are finished with your online banking session, you need to be sure that you log out. If you do not physically click the log out button, you may stay signed in. Anyone who uses the computer that you used to check your bank account could then get into your bank on-line account. It could also give more time to those people who want to crack into your bank account. Checking for the lock that indicates a secure log in is crucial to being careful when using online banking. It helps you to ensure that you are giving your password and information over a secure connection. Password protection, and having a secure password, will allow you to make it difficult for others to log into your account. By logging out, you can be sure that you have stopped the connection, preventing anyone (both online or in person) from finding and using your account. You need to be responsible when using online banking to ensure that your finances are safe. It should be clear that safe online banking is not an impossible task. It simply involves being well informed and making the right decisions.

Deviation from Genre in Hitchcock’s Movie, Vertigo :: Movie Film Essays

Deviation from Genre in Hitchcock’s Movie, Vertigo When a director achieves great success, as Hitchcock did, he is able to follow a formula, much like a genre does, for future success. Further, a successful director is able to do a genre movie but place his own personal touch on it; in doing so, he ignores the formula that has thus far brought the genre so much success. Knighted as the â€Å"Master of Suspense,† Hitchcock was well known for his witty dialogue and genius plot twists. But Hitchcock’s true mastery came through in his ability to enshroud one story within another. In Vertigo, Hitchcock reveals the twist, that an imposter was hired so that the real Madeleine could be murdered, halfway through the film. The bold tactic breaks the formulaic structure we expect from a murder mystery, in which solutions always come at the end. It risks unsettling the viewer, particularly on an initial viewing of the film. However, by dispensing with formula, Hitchcock shifts the emphasis of the story from murder to character, a potentially deeper subject than the typical whodunit conundrum. It is after this revelation that Hitchcock’s true movie shines through. The mystery is solved for the audience, but James Stewart’s character â€Å"Scotty† is still haunted by the memory of his possessed love. His possession takes him so far that he attempts to remake a woman (Judy) that reminds him of his beloved Madeleine into the actual woman. With the movie now a â€Å"love† story, Hitchcock was able to elude yet another genre. His twisted approach on a relationship based on obsession with a dead woman garners pity for both Judy, who is something of an accomplice to the murder of the real Madeleine, and for Scotty, who actually fell in love with the woman he is trying to make into a woman he never met. And so Hitchcock is able to pose a stunning question: Did Scotty fall in love with Judy or her impression of Madeleine? This answer is impossible to know, with Scotty never having met the real Madeleine or getting the chance to know Judy for who she is b ecause she ironically falls to her death just as Madeleine did. It is the very departure from genre that may warrant the success of a film. Perhaps the formula has been done too many times, leaving the audience unfulfilled, or the very topic no longer holds any interest.

Abbie Hoffman: A Present Day Monologue :: essays research papers fc

My name is Abbie Hoffman. Steal this speech while square dancing in the Ice ages, it’s soon to be a major motion picture†¦ Yippie! Do you know what that means? That means that there’s a revolution on, that we can change an H to a Y., that we can bring more than 10,000 people to Lincoln Park in Chicago on a myth, a rumor, a story. Yippie! It means the home of the FREE and the land of the BRAVE. Chicago was a place for the brave to fight for their freedom. When we came to chicago, we thought, hey, they’ll put up some resistance, but they’ll give us a permit to have our little Yippie! get-together in the park. I mean shit, it’s our right. Mayor Daley, he didn’t give a shit about our â€Å"rights† he didn’t want one goddamn hippie in his city, let alone 10,000. He didn’t want chicago to have that reputation, HE didn’t want to have that reputation. Do you know what happened in Chicago? According to Mayor Daley, only a few minor injuries due to resisting arrest and rioting; according to some outside sources, and my own count, a couple people died and a lot of people were wounded because the pigs were beating on us for practicing our right to assemble peacefully. Hell, we were peaceful, a damn sight more peaceful than the cops. We were assembled to protest war, all we wanted to do was get together and smoke a little weed. The cops, they came at us with arms swinging. But I get ahead of myself. You’re all so young, you don’t know about Chicago’s other, meaner side.   Ã‚  Ã‚  Ã‚  Ã‚  In Chicago, we Yippies wanted to have a rally, and Chicago was really central to the movement, so we petitioned the Chicago Parks Department for a permit to have bands come play during the week of the Democratic Convention in 1968. They stalled, and pretended to have little problems with the permit. No one was fooled. We sued them for denying us our constitutional rights; but we withdrew our suit when we saw who our judge was. His name was Judge Lynch, and he was mayor Daley’s friend or cousin or something. Very ironic...the next judge that we went before because the city was stalling was Judge Stahl. S-T-A-H-L. So in a nutshell, we said â€Å"can we have a get-together in the park?